Do I really want to buy this service?
Nowadays the people can easily fulfil their wishes via various online platforms, websites just in a few seconds. But the more the technology progresses the more questions will arise whether we are able to purchase services safely or we are the victims of shady manipulation tactics which are intended to influence us and which the average consumer hasn’t got much chance to recognize on his own. Algorithms provide personalised services, and, in this context, comfort functions tailored to consumer needs. Moreover, data-driven technologies enable businesses to micro-target consumers with advertising and personalised offers, monitor competitors’ prices more easily and this comfort may give the people false sense of safety. In this essay I will talk about the importance of recognizing the dark patterns and how they are being used in the practice. Read more... (Dominik Boros)